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If we have a changing process in mind, we know we cannot make it happen without taking something out
Federico Visconti, Head of LIUC Carlo Cattaneo University
Can we really rebuild and start again?
We don’t really have an answer to that ourselves, so we asked our interviewees.
The whole concept of starting again is very important. Starting is the key, the destination, albeit unknown, is part of what makes life interesting
John Elkann, Stellantis chairman
The courage to say I
This exhibition aims to be an attempt of a new start. Born out of a group of young people that believe in the possibility of restarting through personal involvement and commitment we built this project by investing our time and energies.
This work is based on four pillars that we developed over two years of work and preparations:
- Copywriting
- Interviews
- Digital Exhibition
- Exhibition
Come abbiamo lavorato
This work is based on four pillars that we developed over two years of work and preparations:
- Copywriting
- Interviews
- Digital Exhibition
- Exhibition
Copywriting
Content is the starting point of the entire process. From the narrative structure to the terminology used, everything is meant to communicate the desire of rebuilding.
Interviews
Interviewing our guests gave us the opportunity to hear directly the testimony of times we were too young to experience.
Digital Exhibition
Visual design and original content allow the user to explore and get In touch easily with the calling of rebuilding that awaits us.
Exhibition
We have the opportunity to be present in a physical space at Rimini Fiera: this enables us to meet in person and foster face-to-face conversation.
Project Map
In order to have a 360º vision of the work that goes behind designing a physical and digital event, we build a map of the process we followed through the past few years.
There is a world...
Despite his lights and shadows, Sergio Marchionne is an example for us. In his 14 years at FIAT, he showed that changing our country is possible, even nowadays, if we face the challenges we encounter day after day. That’s why we want to close our presentation with his words:
