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The challenge of rebuilding

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We are not living in a time bubble. This is a time for builders. The next few months represent a crucial passage to overcome the emergency and lay the foundation for a new beginning

Sergio Mattarella, President of the Italian Republic

We are not living in a time bubble. This is a time for builders. The next few months represent a crucial passage to overcome the emergency and lay the foundation for a new beginning

Sergio Mattarella, President of the Italian Republic

In his end of year speech, the President of the Republic invited the Italian population not to live the pandemic as a “time bubble”.

To lay the foundation of a new era, everyone is asked to get involved with a disruptive spirit, because “this is a time for builders”.

Do we care about rebuilding?

In the face of a crisis, feeling groundless is a natural reaction.

Is there a way to start again when everything seems to be stalling? Is it true that we can all become builders?

We realized that in recent times, in Italy, someone has done it.In 2004, Fiat was on the brink of bankruptcy, a company without a future, just like many people see Italy in the aftermaths of the pandemic.

We realized that in recent times, in Italy, someone has done it.

In 2004, Fiat was on the brink of bankruptcy, a company without a future, just like many people see Italy in the aftermaths of the pandemic.

In 2004 Fiat loses 6 million/day

0,00 € /year

Industrial death

In 2004, Fiat lost

0,00 €

The numbers are clear: the company is not working due to an overall incompetence on many levels, creating a situation that spun out of control, whose only possible solution appeared to be its shutdown.

When I became mayor of Turin, in 2001, FIAT was in a state that I would undoubtedly define bankruptcy

Sergio Chiamparino, Former mayor of Turin

FIAT in 2004

We feel at a personal level what happened to FIAT in 2004:

Lack of leadership

Debt up the roof

No desire to change

How can a situation like this be solved? In a way no one could foresee.

A new face in town

A nobody recently arrived in Italy becomes CEO of one of the main companies of the country.

He doesn’t look like the right person to act in this context, but he is given the responsibility, nonetheless.

Look, we’re trying to put together a team to save FIAT, it’s hard work, it’s going to be long, so the right person is to choose the right people for the job. When you must reorganize something, starting from the people is always a good idea

Sergio Marchionne, Video CNBC.

Discovering a method

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